Tag Archives: tea trends

Yerba Mate: The unexpected rise of a cherished South American tea

By: Patrick, McComas, Director of Global Sales

Patrick McComas, Director of Global Sales, visits an organic yerba mate plantation in South America.

Patrick McComas, Director of Global Sales, visits an organic yerba mate plantation in South America.

I had the awesome opportunity to travel to South America last month and meet our hard-working organic yerba mate growers.  The trip not only included fascinating tours of the yerba mate fields and manufacturing facilities but also an education on the beloved tradition of drinking yerba mate and, of course, sampling of a plethora of yerba mate beverages!

Yerba Mate’s Health Benefits

A yerba mate leaf.

A yerba mate leaf.

For those that aren’t familiar with yerba mate, it’s a tea-like beverage and is made by steeping the leaves and branches of an evergreen holly tree that’s native to South America.  It’s been consumed by the majority of South Americans for generations and has several health benefits:

  • Yerba mate tea is very high in antioxidants. In fact, it has about 90% more antioxidants than green tea. Because of its high antioxidant levels, yerba mate is believed to have significant immune-boosting properties. Click here to read about them.
  • While the caffeine yerba mate provides increases mental energy, clarity, focus and physical performance, it doesn’t cause any of the uncomfortable side effects such as headaches, stomachaches and jitters associated with drinking more common caffeinated beverages.
  • A study by the University of Illinois links yerba mate to the prevention and destruction of colon cancer cells. Click here to read about the study.
  • South Americans have long used yerba mate tea as a traditional herbal remedy against digestive ailments and to manage weight. Read more about how yerba mate helps manage weight here
The large

Here you can see the large Pinheiro Araucaria trees towering over the yerba mate plantation.

Growing & Harvesting Yerba Mate

Our organic family farmers in South America have been growing yerba mate for over five generations. They learned from the natives over a hundred years ago and have been working hard to preserve the natural ecosystem for yerba mate ever since.  For example, yerba mate needs to be grown in very specific soil with a healthy dose of shade.  The Pinheiro Araucaria tree provides this vital shade that allows the yerba mate trees to thrive. 

I had the opportunity to harvest some mate by hand, learning how to carefully clip the leaves and branches without creating long-term damage to the tree.

I had the opportunity to harvest some mate by hand, learning how to carefully clip the leaves and branches without creating long-term damage to the tree.

It’s also important to allow the yerba mate trees to grow in-between harvests. Over the generations, our farmers have learned to utilize a variety of harvesting techniques (hand, hand-trimmed, and hand-cut at various places and angles on the branches) to preserve the tree.  They then  wait two years before they go back to a tree they’ve harvested from. This ensures the yerba mate can re-grow and continue to provide a plentiful harvest as efficiently as possible.  Maintaining a proper growth and harvest cycle also balances the flavor and nutritional value of the mate. 

2013_8_Patrick's Yerba Mate Trip_Wood Firing

The oven used to remove almost all the humidity from the air and the tea is extremely hot.

After harvesting, the mate is loaded onto a tarp, wrapped tight and delivered to the processing facility where it is fire-dried using Eucalyptus tree logs in a gigantic wood oven.  The heat produced from the fire passes through a large chamber containing mate leaves, drying them and taking the most of the moisture out of the air.  The majority of the smoke produced from the wood-fired ovens is transferred through a chimney out of the facility and never reaches the yerba mate.  The mate is then transferred to the mills where it is cut for loose leaf (gourd drinkers) or tea bags.

Green, Aged & Roasted Mate

During my trip I was able to watch three different types of yerba mate being processed: green mate, aged mate and roasted mate. 

Just a few of the various mate drinks I sampled.

Just a few of the various mate drinks I sampled.

Green mate is simply freshly harvested yerba mate. It’s been recently picked (within days and commonly processed the same day it’s harvested) and is relatively untouched other than allowing it to be quick fire air dried, milled and packed. It tastes similar to a very subtle green tea.

Aged mate is dried and stored for a few years (usually 2-4) before being consumed. The harvesting and processing is the same as green mate and simply stored for a few years before being consumed. When properly aged, some teas develop a whole new level of flavor (just like wine) and yerba mate is no exception. The aged mate has a beautiful nutty color and combines the flavors of green and black tea with natural smokey notes to create a lovely balanced refreshment.

Even the gas man drinks yerba mate on the job!

Even the gas man drinks yerba mate on the job!

Roasted or Toasted mate is my favorite and is by far the most popular yerba mate in South America. It can be made from either green or aged mate and includes a roasting step – usually in a coffee roaster. The taste, I think, is unbelievable! Full of malty and caramel flavors, this is a full-bodied tea that’s perfect iced or hot. In South America, they drink it at all hours of the day in a variety of forms: iced with lemon, blended with lemonade, whipped into a latte, and more.

I hope this little overview of yerba mate was informative and sparked your interest to give it a try.  It’s found in most grocery stores in the tea isle or ready-to-drink beverage section. It’s also starting to show up in a wide variety of blends like Tazo’s Cocoa Mint Mate. I’d love to hear if you’ve tried it and, if so, your favorite way of enjoying this emerging beverage.

If I can answer any questions about yerba mate or assist you in wholesale supplies, don’t hesitate to email me at info@hqorganics.com. Or, you can always post a question here or on our Facebook page.

Happy Sipping!

Patrick McComas, Director of Global Sales for High Quality Organics

Patrick McComas, Director of Global Sales for High Quality Organics and tea expert.

Patrick McComas has been with High Quality Organics for over 3 years. He began as a Senior Buyer with our Supply Chain team and evolved into sales after a few years.  His breadth of knowledge on all ingredients – especially tea – makes him a vital asset to HQO and a fascinating dinner guest! When Patrick isn’t sharing the latest details about an uber exclusive tea plantation in the remote hills of Sri Lanka, he’s creating some amazing music with his bands.  Patrick was a manager in the early Northwest Micro Brewery scene, including the first certified organic Brewery, Laurelwood, earlier in his career.  His love for teas and spices began when he would work experiment with spiced beers, or create his homemade hot sauces. (Beware of his ghost chili sauce; homegrown and beyond hot!)  Patrick is married and the proud father of an 18-month old who keeps him laughing after even the hardest days at work.

Chef Dawn’s Super Simple Matcha Tea Cupcakes

Matcha Tea Cupcakes copyThese delicious cupcakes are made super simple by using a boxed cake mix and organic Matcha Green Tea.  You can, of course, make your favorite vanilla, pound or lemon cake from scratch if you prefer. Watch Chef Dawn demonstrate the recipe in this video.

Cupcakes

1 Lemon Cake Mix & Wet Ingredients Required to Make Cake

1-2 Heaping Tablespoons Matcha Green Tea

Directions: Add 1-2 tablespoons Matcha Green Tea to the dry cake mix. Mix thoroughly.  Then, follow the directions on the back of the cake mix box and bake according to the cupcake temperature and time. Allow to cool before frosting.

Matcha Cupcake Ingredients

Frosting

1 Bag or Box of Powdered Sugar

1-2 Heaping Teaspoons Matcha Green Tea

1/2-1 Cup Butter

Milk or Water for Thinning

Directions: Add 1-2 teaspoons of the Matcha Green Tea to the powdered sugar and mix thoroughly.  Then, follow the directions on the back of the powdered sugar package or this recipe.

Top 10 Trends from the World Tea Expo 2013

By Allison Wall 

The World Tea Expo is the only trade event completely dedicated to the tea category. Hosted each June in Last Vegas, the World Tea Expo brings together over 200 exhibitors, dozens of experts and thousands of attendees. I joined two of our HQO Sales Managers on the show floor to track the trends, meet with customers and share the latest from our organic tea suppliers. Below are the top trends I saw during the three-day show:

New HQO Sales Manager Eric Granata enjoys an iced tea pop at the Word Tea Expo. They were delicious!

New HQO Sales Manager Eric Granata enjoys an iced tea pop at the Word Tea Expo. They were delicious!

1. DeeBee’s Organic Tea Pops – Hands down the most popular booth at the show. The concept is so simple yet absolutely brilliant. Given the success we’ve seen of other frozen treats, we expect these to be in almost every grocery store very soon. Flavors included mint, coconut, mango and iced tea.

2. New Varieties – Honeybush has been used in teas before but this year we saw it marketed on its own. We also saw some increased chatter around Yerba Mate.

3. Fruit – In response to consumer demand, tea companies are finding alternative ways to sweeten tea without the use of sugar or artificial ingredients.  We saw blackberries, grapes and fruit blends being used this year.

4. Ready-to-Drink with a Twist – This category of tea has been going gang busters for several years and continues to be a dominant trend in 2013. This year the ready-to-drink products included new teas like rooibos, being marketed simply as ‘red tea,’ and lightly carbonated teas.

5. More Organic Options on the Horizon – While there are a lot of organic teas on the market, they certainly don’t command the majority of market share. We’re sensing the tide is beginning to shift as there was definitely more discussion and interest in sourcing organic tea.

6. Herbal Teas & Blends – Herbal teas have been on grocery store shelves for decades but we’re seeing some exciting innovations given increased consumer demand for healthier beverages. Blends addressing a health or wellness concern continue to grow in popularity.

Tiesta Tea Tins

Tiesta Tea Tins won best new product at the 2013 Word Tea Expo.

7. Reusable Tea Tins – Packaging innovations continue across all food categories and tea companies continue to push the envelope in many areas of package design.  The most notable trend at World Tea Expo was the number of beautiful reusable tea tins. There were tons of shapes, sizes and designs – many worthy of prominent display in your kitchen. A savvy marketing approach for any brand.

8. Social Responsibility – While sustainability is still an important part of a tea brand’s story, social responsibility messaging was definitely more prominent at this year’s show.  Most notably, Wild Mountain Tea. They did a beautiful job sharing how their tea is grown and harvested ethically in Africa.

9. Green Tea – Green tea is on the fast track for growth given its well-known health benefits.  In fact, its market share is growing the fastest (when compared to black, oolong or white). We saw tons of new blends using green tea: mango green tea, mint green tea and more.

10. Tea is Growing – It was clear from our time at the show that the tea industry is thriving. With the rapid growth of the ready-to-drink beverage segment and specialty tea expected to grow 50% by 2016, it certainly is an exciting time to be in tea! Read more about the opportunities in tea from our newest white paper, HQO Market Insights: Time for Tea.

Allison Trail Running copyAbout the Author – Allison joined the HQO sales team in September 2010 and has become an integral part of our tea team. Born and raised in California, Allison has been involved with the food industry her entire life. In fact, her running debut occurred at the very first Gilroy Garlic Festival 10K! She continues to love running and working in the food industry while she raises her three children in Reno, NV.  When she’s not cheering on her children at one of numerous sporting events, she’s running on the trails and enjoying the beautiful scenery of Reno-Tahoe.

HQO Market Insight: Time for Tea

2013_6_13_HQO Tea Trends_D3 copy

 

The U.S. tea industry is on the fast track for growth.  Learn the latest on this centuries old beverage in our latest white paper. Not only will you get a glimpse of the different types of tea and tea history, you’ll also learn the latest market data and top trends in tea today.

Click here or on the image to read the full document.