The Organic Opportunity

Despite tough economic times, the organic industry has continued to grow over the past few years.  Below are some compelling statistics from the Organic Trade Association’s 2011 U.S. Families’ Organic Attitudes & Beliefs Tracking Study:

Organic Consumer Behavior

  • The organic food sector continues to grow at a faster pace than conventional food (see the stats here)
  • Mass markets like Wal-Mart, Safeway and Kroger are where the majority of organic products are sold
  • While produce is the fastest growing organic segment — followed by dairy — many of us at HQO believe organic meat will be a fast growing segment over the next few years
  • According to the OTA’s 2012 Industry Survey, the organic industry is now $31.4 billion

To learn more about the health of the organic industry please visit the Organic Trade Association’s website, www.ota.com.

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